When your data is scattered, how do you know what matters?
Actionable insights delivered to the Senior Leadership Team
DATA AND AI CONSULTANCY
Data and AI consultancy for leaders defining the future.
We are a data and AI consultancy working with CTOs, CIOs and business leaders at enterprises across Scotland and the UK. We deliver data and AI strategy, data platforms, analytics and AI solutions, team capability, and data governance to simplify complexity, improve decision-making and drive measurable business results.
TRUSTED BY ORGANISATIONS ACROSS SCOTLAND AND THE UK
The problems we help solve
Which of these came up in your last leadership meeting?
- The CEO
“We've invested in AI. Where's the value?”
- The CIO
“Our data infrastructure is holding us back.”
- The CFO
“We're seeing the numbers, but not the decisions.”
- The CDO
“We need the right capabilities to move faster.”
- The Board
“Can we demonstrate that this is under control?”
Your board wants to know how AI can create value. Your teams are investing in platforms, building dashboards and exploring new technologies. But are these efforts actually changing how your business operates?
The challenge isn't a lack of data or technology. It's making them work together to solve the problems that matter.
How we deliver
Five capabilities. One managed team.
We help organisations build trusted data foundations, modernise platforms and put AI to work, turning complex data challenges into better business decisions. Engagements start with the challenge at hand and evolve as priorities change, with the right expertise brought in at every stage.
From publishing and media to financial services, healthcare, the public sector, professional services and digital platforms, we work with ambitious organisations across Scotland and the UK. Explore our thinking on data and AI, including the data engineering capability every enterprise actually needs and the missing link between data investment and better decisions.
Not sure which of these fits? Talk it through with Inez.
Book a Free 30-Minute Strategy CallHear it from our clients.
“The impact that Data Understood have made is game changing for DC Thomson, worth every penny. They push to learn the nuances of the company, its strategy and its people, and deliver solutions that benefit the company to its core.”
“Data Understood provided clear direction that we are now using to shape our product development roadmap.”
“High quality, science-backed workshops that were a great combination of theory and practical application.”
“The empathetic, supportive approach really stood out. Data Understood were quick to understand what we were trying to achieve and patient in helping us get there.”
Selected client work
Real organisations. Real data and AI work.
Media, public sector and social enterprise clients across Scotland and the UK, each engagement documented with the challenge we were asked to solve and what changed.
AI has potential. But how do businesses put it to work?
Eight high-quality workshops delivered on schedule
Your data is only as valuable as what you can do with it.
Built confidence within the FCSS team to progress to productisation
When processing is manual, how do you scale with confidence?
A substantial reduction in manual effort on key data processing tasks
Recognised by Clutch.
The next logical step
Get a clearer view of your data and AI priorities.
A free, 30-minute conversation with Inez Hogarth, our founder and managing director. Explore your challenges, identify opportunities and decide where to focus next.
Tell me what you're trying to achieve, and we'll work out what it's going to take to get there.
- Your current data and AI challenges
- Where the biggest opportunities lie
- What's holding back progress
- Practical next steps and priorities