Data Understood Privacy Policy

What data do we collect?

Data Understood collects the following data:

• Personal identification information (Name, email address, phone number, etc.)
• Online behaviour (Pages viewed, buttons clicked on, device information, etc.)
• Company information (Name, location, industry, etc.)

As part of our work, our customers may give us access to their data. The data provided by our customers is bound by their privacy policies. If you believe one of our customers has provided Data Understood with your personal identification information and would like it deleted, please contact the data owner (our customer).  

How do we collect your data?

You directly provide Data Understood with most of the data we collect. We collect data and process data when you:

• Voluntarily complete an online form to request contact or contact us via email or social media.
• Use or view our website via your browser’s cookies.

Data Understood may also receive your data indirectly from the following sources:

• Open data available online or via third parties (for example Companies House)

How will we use your data?

Data Understood collects your data so that we can:

• Respond to requests for a consultation.
• Improve our website and services to better meet your needs.
• Email you with information or services we think you might like.

How do we store your data?

Data Understood securely stores your data using secure cloud services, with limited, need-to-know access adhering to best practice security standards. Data Understood will keep your personal identification information for seven years from your last contact date. Once this time period has expired, we will delete your data by removing you from our customer relationship manager (CRM) and deleting email archives after seven years.

Marketing

Data Understood would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop Data Understood from contacting you for marketing purposes or giving your data to other members of the Data Understood Group.

If you no longer wish to be contacted for marketing purposes, please email us at: Click here

What are your data protection rights?

Data Understood would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request Data Understood for copies of your personal data. We may charge you a small fee for this service.
• The right to rectification – You have the right to request that Data Understood correct any information you believe is inaccurate. You also have the right to request Data Understood to complete the information you believe is incomplete.
• The right to erasure – You have the right to request that Data Understood erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that Data Understood restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to Data Understood’s processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that Data Understood transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us:

Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, visit cookiesandyou.com.

How do we use cookies?

Data Understood uses cookies in a range of ways to improve your experience on our website, including:

• Understanding how you use our website
• Detecting performance issues on our website
• Tracking your interest in our services so we can better understand your needs. You must opt in for this form of data usage.

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

• Necessary Cookies – Data Understood uses these cookies for the website to function and cannot be switched off in our system. These are usually set in response to actions made by you, such as setting your privacy preferences. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.  
• Performance Cookies – Data Understood uses these cookies to gather data on how visitors use our website, which pages of the website are visited most often, or if error messages are appearing on certain web pages. These cookies monitor only the performance of the site as you interact with it. These cookies do not store any personally identifiable information.  
• Marketing Cookies – Data Understood uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Data Understood uses this information to understand your requirements and market to you appropriately. We do not share this data with third parties for advertising purposes. These cookies may store personally identifiable information if you have given consent for this data to be collected within our cookie preferences.  

How to manage cookies

You can set your preferences within the cookie preference section of the website. You can also set your browser not to accept cookies, however, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The Data Understood website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Data Understood keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 06 February 2021.

How to contact us

If you have any questions about Data Understood’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Or write to us at: Data Understood, 45 Queens Road, Aberdeen, Scotland, AB15 4ZN

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Data Understood has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

Address: The Information Commissioner’s Office – Scotland, Queen Elizabeth House, Sibbald Walk, Edinburgh, EH8 8FT