Media and Publishing | Client work
Transforming KPI Reporting for DC Thomson Ltd
Creating structured, actionable KPI reporting from unstructured data for executive decision-making
Client overview
About DC Thomson Ltd
DC Thomson Ltd is one of the UK's leading media organisations, with a diverse portfolio spanning publishing, digital media, events, and radio. With a rich history in journalism and content creation, the company has continually evolved to embrace new technologies and audience engagement strategies. As it expands its digital offerings, data-driven decision-making has become increasingly critical to business success.
The challenge
What the organisation needed to solve
DC Thomson Ltd needed clear, structured KPI reporting for a new part of their business. Their goal was to transform raw, uncleaned data into meaningful insights for the Senior Leadership Team (SLT). With no existing framework in place, they required expert guidance to define key metrics and present them in a way that supported strategic decision-making.
Our approach
How we worked with the team
- Deep expertise in working with complex and unstructured data
- Strategic guidance beyond just data processing
- Proven ability to deliver clear, structured reporting that supports leadership decisions
The solution
What we delivered
- Defined KPIs aligned with business objectives
- Developed dashboards to visualise performance using previously unstructured data
- Provided strategic guidance on data definitions and best practices
- Delivered structured reporting that enabled leadership to track and act on key insights
Business outcomes
What changed for the business
Data Understood were very experienced in working with imperfect data setups. They not only advised on data services but also drew on real-life experiences to support the team beyond this, including data definitions. They provided costed structure and solutions to create an ongoing, credible data management capability.
Where to go next
Related services, sector and insights
If this work resembles the position your organisation is in, these pages cover the same ground in more depth.
Related services
Related industry
Let's talk about your Data & AI priorities.
Whether you're developing a data strategy, modernising your data platform, preparing for AI or tackling a specific business challenge, start with a 30-minute conversation with Inez.