Press & media
Where Data Understood has been featured.
Press coverage, talks and interviews featuring Data Understood and founder Inez Hogarth, on data strategy, AI adoption and the public-sector work behind the company.
Featured coverage
Boss of Dundee data firm on plans to scale up after major contract wins
The most detailed press profile of the company to date: the founding story, how the team works with clients from short workshops to long-term contracts, and the public-sector clients behind the business.
Recognition
Outstanding Tech Startup, Business Awards UK
Data Understood was named Outstanding Tech Startup at the Business Awards UK 2024 Information Technology Awards.
The Courier · 1 July 2025 · Dylan Lockhart
"Some of our other clients are public sector, including the NHS, police initiatives and the Home Office."
Recognised by Clutch as a top UK and Scottish provider in 2026.
Talks & interviews
The Evolving Role of Humans in the Age of AI
Inez joins host Joshua Smith to talk through the digital and AI transformation myths she sees most often, and why organisations need a culture of continuous learning rather than a race for delivery speed.
Listen on AcastInterview with Inez Hogarth
A recorded conversation on what Data Understood does, the data myths founders run into most, and designing for accessibility as a route to reducing bias.
Watch on YouTubeIndustry partnership with the University of Glasgow
Data Understood works with the University of Glasgow's Adam Smith Business School on industry projects that bring academic rigour and practical business experience together. In this film, Inez Hogarth and MBA graduate Jaskaran Khatri talk through their project building the go-to-market strategy for DIAlog.
Watch on YouTube
Dundee Data Meetup
Data Understood has supported the Dundee Data Meetup, working alongside Codebase and Abertay University to open up data skills and training across the region.
About Dundee Data MeetupQuotable
For journalists and researchers.
A few lines from public interviews, attributed to their original source.
"From my experience, using AI to downscale an organisation just doesn't work. Artificial intelligence requires a lot of different skills to fully utilise its benefits, and this means people need to be involved."
"The most valuable data that the customer has is data that they already own."
"Some of our other clients are public sector, including the NHS, police initiatives and the Home Office."