Your data is a powerful asset, but without a clear strategy, AI and analytics efforts can become fragmented and ineffective. At Data Understood, we help businesses structure, govern, and optimise their data to drive smarter decisions, greater efficiency, and real competitive advantage.
"They provided costed structure and solutions to create an ongoing credible data management capability."
Head of Digital Subscriptions, DC Thomson Ltd
We believe our values are what distinguishes our work from other providers.
Transparency: Openness and integrity are our watchwords. We are inclusive and involving in our approach.
Empathy: We lean into our work with compassion and understanding to bring your people with us and build trust.
Empowerment: Embedded in our process is the transfer of knowledge, resources and skills. We help you to become the masters of your own data.
Curiosity: We’re relentlessly curious about data. We’ll keep asking questions until you tell us to stop!
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"Working with Data Understood has been a great experience. They quickly learned about our business, adapted to our requirements, and provided support and advice across several projects within the Group. A flexible, supportive, and extremely knowledgeable partner and one I would recommend to any organisation looking to lay strong foundations to their data strategy."
“Data Understood are a strategic partner of Smart/tasking, supporting a number of key customers engagements, with specialist focus on operational efficiencies and transforming organisational structure and culture. Scott has supported with a number of projects helping to define positive customer outcomes. Developing long term relationships with our customers is key and this has been at the forefront when working with Data Understood.”
“Like many businesses we knew we had to diversify, Data Understood supported by looking at all aspects of our business to support our need. They completed non-intrusive but comprehensive analysis of our data. Key requirements were identified and translated to project parameters, with a flexible and open approach, Data Understood proved to be a very professional partner who deliver."
"Working with Data Understood brought a revelation in original thinking for us. The impact was beyond the expected outcomes in terms of unlocking data. It extended into our operations and processes and enabled us to spec out a CRM system that fitted our needs whilst also reflecting more deeply on the needs of our community and stakeholders.”