Media and Publishing | Client work
Building a Company-Wide Data Strategy for DC Thomson
Designing and delivering a comprehensive data strategy aligned to business objectives
Client overview
About DC Thomson
DC Thomson is a UK-based media company with interests spanning digital media, newspapers, magazines, comics, genealogy, and cutting-edge technology. With a long publishing heritage and an increasing focus on digital innovation, data plays a critical role in supporting strategic decision-making and long-term growth.
The challenge
What the organisation needed to solve
DC Thomson recognised the need for a clear, unified data strategy to support its wider business objectives. While data was already being used across the organisation, there was no single, comprehensive framework to align people, practices, and priorities. The organisation needed clarity on its current data maturity, where capability gaps existed, and how to accelerate short-term progress while laying foundations for sustainable, long-term growth.
Our approach
How we worked with the team
- Deep immersion in your organisation, strategy, and people
- Practical, high-quality delivery with strong project governance
- A collaborative approach that feels embedded, not outsourced
- Clear focus on long-term impact, not just short-term fixes
The solution
What we delivered
- Conducted a full audit of data assets, practices, and capabilities across the organisation
- Identified strengths, weaknesses, and critical skills gaps
- Defined priority areas aligned to the wider company strategy
- Translated strategic priorities into cross-functional, themed workstreams
- Embedded upskilling initiatives in partnership with the people team to support long-term capability building
Business outcomes
What changed for the business
Data Understood have superb project management. Work is delivered on time and in addition, scope and output is checked multiple times during the process ensuring that the end goal is always of the highest quality.
Where to go next
Related services, sector and insights
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