# Data Understood

> Data Understood is an independent Data & AI consultancy based in Scotland and serving organisations across the UK. We help organisations with data strategy, data platforms and engineering, analytics and AI, managed data teams, and data and AI governance.

Data Understood believes data is a team sport. We combine strategic advisory with hands-on delivery to help organisations align people, processes, data and AI and turn ambition into sustainable, measurable change.

## Who We Help

Data Understood works with ambitious organisations across:

- Media and publishing

- Financial services

- Health

- Digital products and SaaS

- Public sector

- Professional services

## Services

- [Data & AI Strategy](https://dataunderstood.com/services/data-strategy): Data and AI strategy for boards and executive teams, including AI readiness and sequenced, costed roadmaps.

- [Data Platforms & Engineering](https://dataunderstood.com/services/data-infrastructure): Modernising fragmented data estates and building governed, scalable platforms, including cloud migration, data architecture, integration and pipeline engineering.

- [Analytics & AI Solutions](https://dataunderstood.com/services/analytics-data-products): Executive reporting, KPI dashboards, operational reporting, decision intelligence, predictive analytics and practical AI applications.

- [Managed Data Teams](https://dataunderstood.com/services/managed-data-teams): Multidisciplinary data engineering, analytics, AI and governance capability working alongside internal teams, with capability transfer built in.

- [Security & Governance](https://dataunderstood.com/services/data-governance): Data governance, AI governance, information security, data quality, compliance, risk and regulatory readiness.

## How We Work

Data Understood combines strategic advisory with hands-on delivery. We work alongside client teams to understand the organisation, establish priorities, build practical solutions and transfer capability to internal teams.

Our approach connects four dimensions:

- People

- Processes

- Data

- AI

We focus on practical, measurable change rather than technology for its own sake.

## Our Work

- [Our Work](https://dataunderstood.com/case-studies): Client case studies, outcomes and quotes from senior data leaders.

## Framework

- [DIAlog Framework](https://dataunderstood.com/dialog): Data Understood's framework for assessing and improving organisational data and AI capability, helping organisations understand where they are today, identify capability gaps and prioritise practical next steps.

## Insights

- [Insights](https://dataunderstood.com/insights): Articles covering data strategy, AI adoption, data governance and organisational change.

## Leadership

Data Understood was founded and is led by Inez Hogarth, Founder & Managing Director.

## Location

Data Understood is based in Scotland and serves organisations across the UK.

## Pages

- [Home](https://dataunderstood.com/)

- [About](https://dataunderstood.com/about)

- [Services](https://dataunderstood.com/services)

- [Industries](https://dataunderstood.com/industries)

- [Our Work](https://dataunderstood.com/case-studies)

- [Insights](https://dataunderstood.com/insights)

- [DIAlog Framework](https://dataunderstood.com/dialog)

- [Careers](https://dataunderstood.com/careers)

- [Contact](https://dataunderstood.com/contact)

## Optional

- [Privacy Policy](https://dataunderstood.com/privacy-policy)

- [Terms of Service](https://dataunderstood.com/terms-of-service)